@font-face{font-family:Archivo;src:url('/assets/archivo-variable.ttf') format('truetype');font-weight:100 900;font-display:swap}
:root{--ink:#710025;--paper:#fffaf0;--blue:#d4e1f7;--panel:#f3edef;--line:#cbbac0;--hover:#752d42}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font:17px/1.55 Archivo,Arial,sans-serif}h1,h2,h3,p,figure,blockquote{margin:0}h1,h2,h3{letter-spacing:-.04em;line-height:1.08;text-wrap:balance}h1{font-size:clamp(38px,4.6vw,62px);font-weight:820}h2{font-size:clamp(31px,3.6vw,49px);font-weight:790}h3{font-size:23px;font-weight:750}p+p{margin-top:16px}a{color:inherit;text-underline-offset:5px}a:hover{text-decoration-thickness:2px}a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible,summary:focus-visible{outline:3px solid var(--ink);outline-offset:4px}img{max-width:100%;display:block}button,input,select,textarea{font:inherit}button{cursor:pointer}.wrap{width:min(1200px,calc(100% - 80px));margin-inline:auto}.skip{position:absolute;left:16px;top:-100px;z-index:99;background:var(--ink);color:white;padding:10px 16px}.skip:focus{top:12px}.site-header{position:sticky;top:0;z-index:30;background:var(--paper);border-bottom:1px solid var(--line)}.header-inner{padding-block:12px;display:flex;align-items:center;gap:28px;min-height:82px}.brand{font-size:40px;font-weight:850;letter-spacing:-.05em;line-height:1;text-decoration:none}.desktop-nav{display:flex;align-items:center;gap:30px;margin-left:auto}.desktop-nav a{font-size:15px;font-weight:680;text-decoration:none;white-space:nowrap}.desktop-nav a:hover,.desktop-nav a[aria-current=page]{text-decoration:underline;text-decoration-thickness:2px}.button{display:inline-flex;align-items:center;justify-content:center;gap:18px;min-height:52px;padding:12px 22px;background:var(--ink);color:var(--paper);font-weight:700;text-decoration:none;border:1px solid var(--ink)}.button:hover{background:var(--hover)}.button.secondary{background:transparent;color:var(--ink)}.button.secondary:hover{background:var(--blue)}.header-cta{margin-left:10px}.mobile-nav{display:none}.kicker{font-size:14px;font-weight:740;text-transform:uppercase;letter-spacing:.08em}.hero{padding:80px 0 72px;border-bottom:1px solid var(--line)}.hero-grid{display:grid;grid-template-columns:1.18fr .82fr;gap:80px;align-items:end}.hero h1{max-width:15ch}.hero h1 em,.section-heading h2 em{font-style:normal;background:var(--blue);box-decoration-break:clone;-webkit-box-decoration-break:clone}.hero-copy{font-size:21px;line-height:1.5;max-width:39ch}.hero-copy p+p{margin-top:20px}.hero-actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:30px}.hero .kicker{margin-bottom:22px}.section{padding:76px 0;border-bottom:1px solid var(--line)}.section-heading{display:grid;grid-template-columns:.9fr 1.1fr;gap:80px;margin-bottom:34px;align-items:start}.section-heading p{font-size:19px;max-width:54ch}.eyebrow{display:block;font-size:14px;font-weight:760;text-transform:uppercase;letter-spacing:.07em;margin-bottom:16px}.card-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line)}.card{background:var(--paper);padding:28px;display:flex;flex-direction:column;min-height:270px}.card:nth-child(even){background:var(--panel)}.card h3{margin-bottom:16px}.card p{font-size:16px}.card .meta{margin-top:auto;padding-top:24px;font-size:14px;font-weight:750}.card .meta a{display:inline-flex;min-height:44px;align-items:center}.split{display:grid;grid-template-columns:.7fr 1.3fr;gap:80px}.split>.aside{font-size:15px;max-width:34ch}.stack{display:grid;gap:0}.row{display:grid;grid-template-columns:240px 1fr;gap:44px;padding:24px 0;border-top:1px solid var(--line)}.row h3{font-size:21px}.row p{font-size:16px;max-width:66ch}.row ul{margin:14px 0 0;padding-left:22px}.row li+li{margin-top:7px}.callout{background:var(--blue);padding:32px;display:grid;grid-template-columns:.95fr 1.05fr;gap:36px;align-items:center}.callout h2{font-size:clamp(27px,3vw,39px)}.callout p{font-size:18px;max-width:48ch}.callout .button{margin-top:22px}.people{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line);border:1px solid var(--line)}.person{padding:32px;background:var(--panel)}.person:nth-child(2){background:var(--blue)}.person-head{display:flex;gap:22px;align-items:center;margin-bottom:24px}.person img{width:100px;height:112px;object-fit:cover}.person h3{font-size:31px}.person-role{font-size:15px;margin-top:8px}.person p{font-size:16px}.person-links{display:flex;gap:18px;flex-wrap:wrap;margin-top:26px;font-size:14px;font-weight:700}.facts{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 46px;border-top:1px solid var(--line)}.facts div{display:grid;grid-template-columns:140px 1fr;gap:16px;padding:17px 0;border-bottom:1px solid var(--line)}.facts dt{font-weight:750}.facts dd{margin:0}.small{font-size:14px}.note{font-size:14px;color:var(--ink);opacity:.85}.price{font-size:43px;font-weight:820;letter-spacing:-.04em;line-height:1.15}.price small{font-size:15px;font-weight:600;letter-spacing:0;display:block;margin-bottom:5px}.article{max-width:760px;margin:0 auto;padding:68px 0 90px}.article .kicker{margin-bottom:16px}.article h1{font-size:clamp(42px,5vw,68px);max-width:17ch}.article .dek{font-size:22px;line-height:1.48;margin-top:24px}.article .byline{font-size:14px;font-weight:680;border-block:1px solid var(--line);padding:16px 0;margin:34px 0 42px}.article h2{font-size:31px;margin:45px 0 16px}.article h3{font-size:23px;margin:30px 0 12px}.article p,.article li{font-size:18px;line-height:1.62}.article ul,.article ol{padding-left:25px}.article li+li{margin-top:10px}.article blockquote{font-size:24px;font-weight:680;border-left:5px solid var(--blue);padding:8px 0 8px 24px;margin:36px 0}.article .next{background:var(--blue);padding:30px;margin-top:50px}.article .next h2{margin:0 0 12px}.article .next p{font-size:16px}.article .next a{font-weight:700}.diagnostic{background:var(--panel);padding:36px;max-width:850px}.diagnostic fieldset{border:0;padding:0;margin:0 0 32px}.diagnostic legend{font-size:21px;font-weight:760;line-height:1.25;margin-bottom:16px}.choices{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}.choice{display:flex;gap:12px;align-items:flex-start;border:1px solid var(--line);background:var(--paper);padding:16px;cursor:pointer}.choice:has(input:checked){border:2px solid var(--ink);padding:15px;background:var(--blue)}.choice input{margin-top:5px;accent-color:var(--ink)}.result{display:none;background:var(--blue);padding:30px;margin-top:24px}.result[aria-hidden=false]{display:block}.result h2{font-size:30px;margin-bottom:14px}.result p{max-width:64ch}.result .actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:24px}.contact-layout{display:grid;grid-template-columns:1fr 1fr;gap:70px}.contact-options{display:grid;gap:16px;margin-top:24px}.contact-options a{font-weight:710}.form{display:grid;gap:16px;background:var(--blue);padding:30px}.form label{display:grid;gap:7px;font-size:15px;font-weight:700}.form input,.form textarea{border:1px solid var(--ink);background:var(--paper);padding:12px;min-height:48px;width:100%;color:var(--ink)}.form textarea{min-height:140px;resize:vertical}.form .button{justify-self:start}.footer{padding:32px 0 70px;display:grid;grid-template-columns:minmax(240px,1fr) minmax(0,2fr);gap:30px;border-top:1px solid var(--line)}.footer .brand{font-size:32px}.footer p{font-size:14px;max-width:45ch;margin-top:12px}.footer-links{display:flex;gap:18px;flex-wrap:wrap;align-content:start;font-size:14px;font-weight:700}.footer-links a{min-height:44px;display:inline-flex;align-items:center}.back{display:inline-flex;align-items:center;min-height:44px;font-size:15px;font-weight:700;text-decoration:none;margin-bottom:18px}.back:hover{text-decoration:underline}
@media(max-width:950px){.wrap{width:calc(100% - 48px)}.desktop-nav{gap:16px}.desktop-nav a{font-size:14px}.header-cta{margin-left:0}.hero-grid,.section-heading{gap:42px}.hero-copy{font-size:18px}.card-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.split{gap:40px}.row{grid-template-columns:190px 1fr;gap:28px}}
@media(max-width:700px){.wrap{width:calc(100% - 40px)}.header-inner{min-height:65px}.brand{font-size:32px}.desktop-nav{display:none}.header-cta{margin-left:auto;min-height:44px;padding:8px 12px;font-size:13px}.mobile-nav{display:block;position:relative}.mobile-nav summary{list-style:none;display:flex;align-items:center;min-height:44px;padding:0 8px;font-size:14px;font-weight:750;cursor:pointer}.mobile-nav summary::-webkit-details-marker{display:none}.mobile-nav summary:after{content:'+';font-size:20px;margin-left:5px}.mobile-nav[open] summary:after{content:'−'}.mobile-nav .menu{position:absolute;right:0;top:47px;background:var(--paper);border:1px solid var(--line);width:min(270px,calc(100vw - 40px));padding:10px;box-shadow:0 12px 25px #71002519}.mobile-nav .menu a{display:block;text-decoration:none;font-size:16px;font-weight:700;padding:12px}.mobile-nav .menu a+a{border-top:1px solid var(--line)}.hero{padding:48px 0}.hero-grid,.section-heading,.split,.callout,.contact-layout{grid-template-columns:1fr;gap:24px}.hero h1{font-size:clamp(40px,10vw,62px)}.hero-copy{font-size:18px}.section{padding:52px 0}.section-heading{margin-bottom:25px}.section-heading p{font-size:17px}.card-grid,.people,.facts{grid-template-columns:1fr}.card{min-height:0;padding:24px}.card .meta{padding-top:18px}.row{grid-template-columns:1fr;gap:8px;padding:20px 0}.row h3{font-size:20px}.callout{padding:26px}.person{padding:25px}.person img{width:70px;height:80px}.person h3{font-size:26px}.facts div{grid-template-columns:115px 1fr}.article{padding:40px 0 62px}.article h1{font-size:clamp(40px,10vw,58px)}.article .dek{font-size:19px}.article p,.article li{font-size:17px}.article h2{font-size:28px}.choices{grid-template-columns:1fr}.diagnostic{padding:22px}.footer{grid-template-columns:1fr;padding-bottom:44px}.footer-links{gap:8px 20px}.form{padding:22px}.hero-actions .button{width:100%}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

/* Mobile navigation stays in document flow, so opening it moves the page below
   the header instead of covering the first screen of content. */
.mobile-menu-toggle,.mobile-menu-panel{display:none}
@media(max-width:700px){
  .header-inner{gap:8px}
  .mobile-menu-toggle{display:inline-flex;align-items:center;gap:8px;min-width:77px;min-height:44px;padding:6px 0 6px 4px;border:0;background:transparent;color:var(--ink);font:700 14px/1 Archivo,Arial,sans-serif;cursor:pointer}
  .mobile-menu-toggle:focus-visible{outline:3px solid var(--ink);outline-offset:2px}
  .menu-glyph{display:flex;flex-direction:column;justify-content:center;gap:4px;width:19px;height:21px}
  .menu-glyph span{display:block;width:19px;height:2px;background:currentColor;transition:transform .15s ease,opacity .15s ease}
  .mobile-menu-toggle[aria-expanded=true] .menu-glyph span:first-child{transform:translateY(6px) rotate(45deg)}
  .mobile-menu-toggle[aria-expanded=true] .menu-glyph span:nth-child(2){opacity:0}
  .mobile-menu-toggle[aria-expanded=true] .menu-glyph span:last-child{transform:translateY(-6px) rotate(-45deg)}
  .mobile-menu-panel:not([hidden]){display:grid;max-height:calc(100dvh - 70px);overflow-y:auto;padding-top:8px;padding-bottom:18px;border-top:1px solid var(--line);background:var(--paper)}
  .mobile-menu-panel a{display:flex;align-items:center;justify-content:space-between;min-height:50px;padding:10px 2px;border-bottom:1px solid var(--line);font-size:17px;font-weight:700;line-height:1.25;text-decoration:none}
  .mobile-menu-panel .menu-contact{margin-top:12px;padding:12px 16px;border:0;background:var(--ink);color:var(--paper)}
}
@media(prefers-reduced-motion:reduce){.menu-glyph span{transition:none}}
/* Keep long pages readable and distinguish headings from repeated highlights. */
section[id],h2[id]{scroll-margin-top:100px}
.section:nth-of-type(even) .section-heading h2 em{background:transparent;text-decoration:underline;text-decoration-color:var(--blue);text-decoration-thickness:.13em;text-underline-offset:.08em;text-decoration-skip-ink:none}
.hero-actions .button{font-size:16px}.hero-actions .button.secondary{border:0;padding-inline:0;justify-content:flex-start;background:transparent;text-decoration:underline}
@media(min-width:951px){.hero{padding-block:64px}.hero-grid{gap:60px;align-items:center}.section{padding-block:64px}}
@media(min-width:701px) and (max-width:1100px){.header-inner{gap:14px}.desktop-nav{gap:14px}.desktop-nav a{font-size:13px}.header-cta{font-size:13px;padding-inline:13px}.brand{font-size:34px}}
@media(max-width:700px){.hero-actions{display:grid;gap:12px}.hero-actions .button{width:100%}.hero-actions .button.secondary{min-height:44px}.section-heading h2{max-width:22ch}.facts div{grid-template-columns:110px 1fr}.person-head{gap:16px}.person img{width:76px;height:86px}.person h3{font-size:27px}.person{padding:24px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

.before-call-faq{display:grid;grid-template-columns:1fr 1fr;gap:0 48px}.before-call-faq article{border-top:1px solid #d8c9cd;padding:28px 0}.before-call-faq h3{font-size:23px;line-height:1.25;margin:0 0 14px}.before-call-faq p{margin:0;font-size:18px;line-height:1.65}@media(max-width:700px){.before-call-faq{grid-template-columns:1fr}}

.phase-jumps{display:grid;grid-template-columns:repeat(4,1fr);background:var(--blue)}.phase-jumps a{padding:26px 20px;font-weight:750;min-height:72px;border-right:1px solid var(--line)}.phase-anchor{scroll-margin-top:110px}.phase-anchor:nth-of-type(even){background:#f4f0eb}@media(max-width:700px){.phase-jumps{grid-template-columns:1fr 1fr}.phase-jumps a{border-bottom:1px solid var(--line)}.desktop-nav{gap:14px}}
/* Visual build process */
.process-dek{font-size:20px;line-height:1.6;max-width:760px;margin:24px 0 30px}.offer-overview{display:grid;grid-template-columns:1.1fr 1.2fr 1fr;border:2px solid var(--ink);box-shadow:5px 5px 0 var(--ink)}.offer-overview>div{padding:30px;border-right:1px solid var(--line)}.offer-overview>div:last-child{border:0}.offer-overview h2{font-size:34px}.offer-overview h3{margin-bottom:18px}.offer-overview p{margin-top:18px}.offer-overview ul{padding-left:20px;margin:0}.offer-overview li{margin:0 0 14px}.matt-contact{display:flex;gap:24px;align-items:center;margin-top:40px;max-width:900px}.matt-contact img{object-fit:cover;flex-shrink:0}.matt-contact h3{margin-bottom:10px}.conversation-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:32px}.conversation-grid article{border:1px solid var(--line);padding:28px}.conversation-grid h3{margin:18px 0}.step-tag{font-size:15px;font-weight:700}.delivery-phase{border:2px solid var(--ink);margin:32px 0;scroll-margin-top:110px}.phase-heading{display:flex;gap:22px;align-items:center;padding:28px 32px;border-bottom:1px solid var(--line)}.phase-icon{width:48px;height:48px;flex-shrink:0}.phase-heading h3{font-size:30px;margin-top:8px}.phase-content{display:grid;grid-template-columns:1fr 1fr;gap:40px;padding:32px}.phase-copy h4{font-size:17px;margin:24px 0 8px}.your-part{background:var(--blue);padding:24px 32px;color:#710025}.your-part strong{font-size:15px}.your-part h4{font-size:23px;margin:10px 0}.your-part p{margin-top:8px}.conversation-grid .your-part{margin:24px -28px -28px}.deliverable-preview{padding:24px;background:#f4efe7;border:1px solid var(--line)}.deliverable-preview figcaption{font-size:14px;line-height:1.5;margin-top:18px}.mock-map{text-align:center;max-width:260px;margin:auto}.mock-map span{display:block;background:white;border:1px solid var(--ink);padding:12px;font-size:16px}.mock-map b{display:block}.mock-app,.mock-check,.mock-guide{background:#fffdf8;border:1px solid var(--ink);padding:20px;font-size:16px}.mock-top{border-bottom:1px solid var(--line);padding-bottom:12px;font-weight:700}.mock-top span{display:block;font-size:14px;font-weight:400}.mock-asset{padding:28px 16px;background:#e6d9dd;margin:14px 0}.mock-bottom{font-size:15px}.mock-check p{margin:14px 0;border-bottom:1px solid var(--line);padding-bottom:10px}.mock-check div{background:var(--blue);padding:12px}.mock-guide strong{display:block;font-size:22px}.play-symbol{display:block;font-size:52px;line-height:1.2}.definition-note{max-width:850px;line-height:1.65}.update-example{border:2px solid var(--ink);padding:32px;max-width:800px}.update-example h3{margin:16px 0 24px}.update-example dl{display:grid;grid-template-columns:160px 1fr;gap:16px;margin:0}.update-example dt{font-weight:700}.update-example dd{margin:0}.comms-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:36px}.comms-grid h3{font-size:23px;margin-bottom:14px}.working-faq{margin-top:30px}.working-faq details{border-top:1px solid var(--line);padding:22px 0}.working-faq summary{cursor:pointer;font-size:22px;font-weight:700;min-height:44px}.working-faq p{max-width:850px;padding:10px 0 18px}.working-faq summary:focus-visible{outline:3px solid var(--ink)}
@media(max-width:800px){.offer-overview,.conversation-grid,.phase-content,.comms-grid{grid-template-columns:1fr}.offer-overview>div{border-right:0;border-bottom:1px solid var(--line)}.phase-content{gap:24px}.phase-heading,.phase-content,.your-part{padding:24px}.phase-heading h3{font-size:26px}.update-example{padding:24px}.update-example dl{grid-template-columns:1fr;gap:6px}.update-example dd{margin-bottom:16px}.matt-contact{align-items:flex-start;gap:18px}.matt-contact h3{font-size:22px}.process-dek{font-size:18px}}

.brand-logo{display:block;width:80px;height:80px;object-fit:contain}.brand{flex-shrink:0}@media(max-width:700px){.brand-logo{width:64px;height:64px}}