A launch is coming.
Spot missing product details and approvals before they hold up the launch.
Let’s fix the work
your team still does by hand.
We build custom internal software and connect the tools your consumer brand already uses. So product updates, approvals, and handoffs move forward with less copying and chasing.
Work directly with Matt + Mike.
10 years in agency + brand operations
12 years in software engineering
How the work connects Illustrative workflow
Your files
Your tools
Your team
Connect the tools. Route the work.
Move the information to whoever needs it next.
AI drafts + flagsPeople review + approve
✓
The next person can act.See what’s ready, what’s waiting, and who owns it.
Too much work still falls between your tools.
A supplier changes a cost. An approval stalls. A launch date moves. Someone still has to check what changed, chase a decision, and update every other system.
Miss a handoff, and the wrong product details can reach a partner, creative may need rework, or a launch can slip.
Check a workflow →
6 questions. No email needed.
Map how work changes hands →
Build your workflow map and download a first fix.
Your brand’s digital assembly line.
Illustrative workflow: a supplier cost change.
- 01
Check the change.
Match the supplier update to the right product and compare the new cost.
Change identified - 02
Get the decision.
Send the change to its approvers. Hold release until the required decisions are complete.
Approval required - 03
Release and verify.
Update the agreed systems and confirm the change arrived. Keep a record of the result.
Confirmed or flagged
Missing information or a failed update? Flag it for the responsible person, keep it open, and confirm it is resolved.
See what happens
when the tools connect.
Explore two example workflows, from the first change to the final approval. These demos use fictional data.
Product operations · fictional demo data
Get a supplier change approved before release.
Catch incorrect costs before release and spend less time chasing sign-off. In this demo, a supplier change stays on hold until both required approvals are complete.
Try the product demoDid the approved ad go live?
Spend less time checking what went live. Flag differences from the approved creative so your team can correct the ad sooner.
Looking for another starting point? Browse 77 workflow ideas.
Give your team time to move the business forward.
More time for launches, customers, and decisions. Less time keeping systems up to date. Choose the improvements that matter to your team:
Get time back.
Spend less of the week copying information, checking statuses, and chasing approvals.
Measure it: hours spent each week.
Lower the cost of getting work done.
Reduce repeat handling and rework. See whether the same job takes fewer paid hours to complete.
Measure it: labor and operating cost per task.
Catch mistakes before they spread.
Flag missing details, mismatched records, and unapproved changes before the next team acts on them.
Measure it: error rate and time spent correcting work.
Keep launches and approvals moving.
Give each handoff an owner and a clear next step, so work spends less time waiting.
Measure it: time from request to completion.
Handle more with the team you have.
Take on more products, partners, or launches without increasing manual coordination at the same rate.
Measure it: completed work per person, with quality checks.
Illustrative estimate · not a customer result
What could 10 hours back each week mean for your team?
If a workflow frees up 10 hours a week, your team could put that time toward launch planning, supplier decisions, or customer work.
10 hours/week × $50/hour × 52 weeks
$26,000annual team capacity value
A $10,000 build would equal about 20 weeks of that capacity value, before ongoing software and support costs.
Know what’s worth building before you commit.
Bring one recurring task. Together, we work out:
- What it costs today: time, rework, and delays.
- What could improve: capacity, accuracy, and turnaround.
- What it takes: the build price and ongoing costs.
- How you’ll know: agreed measures before and after launch.
No finished ROI spreadsheet needed.
The 2690 Build.
Start with one recurring workflow.
Turn a recurring manual process into software your team can rely on.
- The connections and internal tools your process needs.
- Clear permissions, approvals, and release checks.
- Documentation and training so your team can use it.
From $10,000
Small sprints from 3 weeks.
Larger builds planned for 5-6 weeks; broader systems delivered in phases.
Schedule depends on scope, system access, and timely feedback.
What shapes the scope?Start with a free conversation. Talk through the workflow with Matt before deciding whether a build makes sense.
Agreed checks before final payment. You know how we’ll verify the delivered work.
How the 2690 Build works.
Start with a call with Matt. You’ll review the scope, price, and delivery checks with Matt and Mike before committing.
Define
We map the process, agree the rules and scope, and record a baseline where the impact can be measured.
Build
We connect the systems, build the software, and define what people and AI can access or change.
Launch
We test permissions, approvals, and failure handling against the agreed scope. You approve the release.
Handover
We train your team, document ownership and support, and review the agreed measures.
Work directly with Matt + Mike.
Matt brings the brand and agency perspective. Mike brings experience building and operating production software.
Matt Lady
Co-founder · Agency + brand operations
10 yearsagency, brand, and SaaS growth & ops experience.
- Director of Operations at Creative Milkshake. Led hiring and operations as the team grew from 15 to 32 people across four departments. Built a 3-person operations team as the founder’s #2.
- Hands-on keyboard media buying for 30+ brands.
- Supported 400+ founders and CEOs as a media buying expert in two private communities: CTC ADmission and Brand Growth Experts.
Mike Lady
Co-founder · Software engineering
12 yearsbuilding production software at a Fortune 500 company.
- Leads the AI tooling team whose tools help 10,000 engineers use AI at work.
- Leads a DevOps guild across North America and builds production release pipelines.
- Builds DIALED in public. The code is open to inspect.
Why 2690? It’s the house number where we grew up building LEGO and playing video games. Now we build software together for your brand.
Before you get in touch.
Do we need to know exactly what we want built?
No. Bring the problem or outcome you have in mind. We ask the follow-up questions and agree the scope with you.
Do we need a new database or an AI platform first?
Not necessarily. We use your existing tools where they fit. If you need a shared database, you’ll know why and what it costs before we build.
Could our existing tools already do this?
Sometimes. We check your existing tools first, connect what works, and recommend custom software for the remaining gaps.
Does every project need AI?
No. We use AI where it has a useful role, with checks and human approvals appropriate to the job.
Do you work with agencies, media companies, and SaaS businesses too?
Yes, where our experience fits. Consumer brands are our main focus; agencies can also bring us into client projects.
What support is available after launch?
Your proposal defines the included support. You can add an ongoing support and development plan, with Matt as your point of contact.
What does your team
still do by hand?
Bring an example to a call. We’ll help you choose a starting point.
Let’s talk about your project